Marketing is one of the most important aspects of any business because it helps attract customers’ attention. Traditional and digital marketing are two distinct approaches for promoting a company’s services and products. Digital marketing is any type of marketing that occurs via digital channels such as the internet, email, or mobile devices. Traditional marketing, on the other hand, refers to any sort of offline marketing, such as print advertisements, television commercials, or radio advertisements. It is still a common marketing approach, particularly for larger companies with more resources.
Is Your Startup Invisible? Conquer the Digital Jungle with Killer Marketing.
Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Interested in digital marketing for startups? Or maybe you have a small business that you’re trying to get off the ground and running. On the other hand, if you do digital marketing the right way, you can increase your customer base, survive, and even thrive as a business. To get the right results, you need to follow digital marketing for startups best practice.
In this blog post, discover five top digital marketing best practices for new start-up businesses.
1. Optimize your content for search engines.
If your website shows up when people search for the solutions you offer, you get more visitors. It’s then far easier to convert these visitors because they’re highly targeted.
So, how do you start with SEO as beginner ?
The first step to improving your visibility on search engines is to carry out keyword research. Through keyword research, you can find the terms your potential customers are using on search engines. As a new business, it’s better to target long-tail keywords (three or more words). Additionally, if you run a local business, you should optimize your business for local search. This involves uploading your business details to important local listings and collecting reviews from your customers.
2. Have a regularly updated blog.
A regularly updated blog also helps you to rank for more keywords on search engines and gain more leads. HubSpot found that companies that published 16 blog posts monthly got 4.5 times more leads than those with zero to four posts. However, you need to know that blogging goes beyond just cranking the posts out. You have to create posts on your blog to solve problems for your audience. You should also guest blog on other industry websites to gain access to a wider audience – and generate more inbound links for your website, therefore helping you boost your website’s SEO.
3. Invest in social media marketing.
Your potential customers go on social media daily to interact with their friends and brands. When you consider that more than half the world now uses social media, it’s a platform you absolutely can’t ignore.
However, there are so many social media channels. Some of them are:
As a new business, you need to focus on a few of them. These are the few where your potential customers hang out regularly. When you consider that 73% of marketers have found social media effective for their business, then you know you need to take it seriously.
4. Engage your audience through personalized emails.
If you want to reach your audience on a personal level, email is one of your best bets. The result speaks for itself. For instance, a study found that email campaigns have a return on investment (ROI) of $44 on each dollar spent. However, you need to note that email marketing has changed over the years. Now, you need to send personalized emails to your subscribers to get them to open your emails and click-through to your website.
5. Have a system to track results.
Putting efforts into digital marketing activities is great. But you have to be sure that these efforts are bringing results for your business.
Of course, the results you’re looking for will depend on your goals as a business. Why do you engage in digital marketing? Most businesses do so for the following reasons:
- Brand awareness
- Product promotion
- Building an audience
- Capturing leads
- Acquiring customers
- Making sales
Ensure that you’re able to measure results on marketing channels like social media, email, search engines, and your website – don’t engage in activities that take up your time and money, but that you can’t measure.
Conclusion-Digital marketing for startups
Getting successful in digital marketing is difficult, especially considering the huge competition there is, particularly on social media and when it comes to content marketing.
Mastering digital marketing for startups takes a lot of hard work and time. But, if you start with the right strategy, the right mindset, and follow these all-important digital marketing best practices, you’ll be much better equipped to stand out and generate real results from digital platforms.